Daily Archives: November 28, 2008

Knowledge Share: Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns.

“The soft-minded man always fears change. He feels security in the status quo, and he has an almost morbid fear of the new. For him, the greatest pain is the pain of a new idea.”

-Martin Luther King Jr

My name is Michael Law, I’m the General Manager at ExperiencePoint. Being the GM of a growing and ever-evolving organization means that I often find myself in situations where I’m presented with a problem that I’ve never had to think about before, let alone solve. In fact, I would say this is true throughout our organization. It is these constant challenges that lead me to research how we make decisions. After reading an article in Fast Company magazine about Gregory Berns’ new book, I was interested to learn more, specifically about how fear affects our perception, and therefore the decisions we make. Read the rest of this entry →