Daily Archives: May 7, 2009

“I cannot give you the formula for success, but I can give you the formula for failure – which is: Try to please everybody.” – Herbert Bayard Swope (1992 – 1958).

At ExperiencePoint, we are all about the client experience (and adding value of course) – we strive to have an intimate understanding of our partners’, clients’ & users’ issues, needs & wish lists. Over the years, we have expanded rapidly and our client base became varied. I realized that as we continue to be client-oriented, we have to be prepared to say “No” to anything that disagree with our values & principles or dilutes focus away from our core customers.

Recently, I’ve gotten to know (and became a fan of) David Dunne, Marketing Professor from the Rotman School of Management. David wrote an interesting blog post titled “Getting Tough with Customers” which discusses how the world’s all-time best marketer (The Holy Catholic Church) had benefited through standing firm on their values and principles & staying close to its customers & understanding them.

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