Daily Archives: May 26, 2009
Coffee talk…
Coffee is unique among my daily rituals. I’ve come to depend on it as both momentary escape and drug delivery mechanism. Based solely on the perpetual line at my local Starbucks, I’ll assume I’m not alone 
Beyond the practical considerations of taste and price, I realized I know very little about something so central to my existence in our modern world. What do “Fair Trade” and “Shade Grown” actually mean? Are both organic? Does coffee actually come from South America originally, or have I simply seen one too many Juan Valdez commercials? And what about all those medical studies that alternate between “coffee as poison” and “coffee as elixir”? Where does the research actually net out?
I spent a little bit of time online and came up with a few quick answers to these questions for my ExperiencePoint SHARE piece (presentation attached). Now I’ll go suck back another Pike Place and feel smug in my enlightenment
