(3 min read)
A company senses changes ahead in its market, changes that could rock its very foundation. Against this turning tide, it assembles an enthusiastic, talented team and gives them a mission: go create the future.
And that’s what the team does. It challenges convention. It tries out new ideas. It develops concepts and components that look nothing like the status quo. It’s a radical leap forward.
And they can’t seem to get management to care. The executives’ implicit question: How can this be our future when it’s not even part of our bread-and-butter product line?Read More