--- title: Welcome to the New ExperiencePoint description: At ExperiencePoint, we believe both innovation and change are essential to enhancing client results. Read about our own change and its impact to clients. image: https://blog.experiencepoint.com/hubfs/experiencepoint_pov-1.png --- Primary Menu *Welcome to the New ExperiencePoint* October 7, 2015 [by ExperiencePoint POSTED ON October 7, 2015](https://blog.experiencepoint.com/author/experiencepoint) [mailto:?body=https://blog.experiencepoint.com/2015/10/07/welcome-to-the-new-experiencepoint/](mailto:?body=https://blog.experiencepoint.com/2015/10/07/welcome-to-the-new-experiencepoint/) Over the past year, we’ve been intensely studying how our innovation and change solutions are playing a key role for many organizations that are facing an endless stream of challenges and opportunities. Our conclusion is organizations that can scale new and innovative solutions quickly build an enduring competitive advantage. While some may focus on change or innovation, ultimately both are necessary to succeed. We need to simultaneously be **great innovators** and** great leaders of change**. ![experiencepoint_pov-1.png](https://blog.experiencepoint.com/hs-fs/hubfs/experiencepoint_pov-1.png?width=676&height=376&name=experiencepoint_pov-1.png "experiencepoint_pov-1.png") **So why refresh our brand?** With the belief that both innovation and change are essential to enhancing our clients’ results, we created a unified branding for our products, Design Thinker and ExperienceChange, that reflects the power of combining the two. Our brand refresh enables flexibility, new opportunities and growth. **Without further adieu…** We’ve refreshed the current **ExperiencePoint** branding... ![ExperiencePoint™](https://blog.experiencepoint.com/hs-fs/hubfs/Untitled-20.png?width=320&name=Untitled-20.png "ExperiencePoint™") **Design Thinker** becomes... ![ExperienceInnovation™](https://blog.experiencepoint.com/hs-fs/hubfs/Untitled-21.png?width=640&name=Untitled-21.png "ExperienceInnovation™") And the current **ExperienceChange** becomes... ![ExperienceChange™](https://blog.experiencepoint.com/hs-fs/hubfs/Untitled-23.png?width=640&name=Untitled-23.png "ExperienceChange™") We now have a unified typeface for both products and consistent icon styles that incorporate **creating solutions** and **engaging the system**.   **Going Forward.** Ultimately, ExperiencePoint’s brand isn’t about our new logos. It’s about the impact, both big and small, that our partners and clients are achieving with our [Innovation](http://www.experiencepoint.com/ExperienceInnovation) and [Change](http://www.experiencepoint.com/ExperienceChange) solutions. With our eyes focused on the future and how we and our partners can grow, we hope you will share in our excitement and enthusiasm as we take this next step. Buckle up, it’s going to be thrilling. Sincerely, Greg, James & the ExperiencePoint Team   --- What's the secret behind companies often regarded as *Game Changers*?  [![The Secret to Enduring Competitive Advantage: What Game Changers Know](https://blog.experiencepoint.com/hs-fs/hubfs/social-suggested-images/PDF_thumbnail_1.jpg?width=618&name=PDF_thumbnail_1.jpg "The Secret to Enduring Competitive Advantage: What Game Changers Know")](https://experiencepoint-2.hs-sites.com/download-what-game-changers-know) Your **free PDF download** includes our perspective on the *two key disciplines* that allow companies to develop the instincts to create great solutions and the reflexes to make them a reality. **Download your copy today!** [![Download the PDF](https://no-cache.hubspot.com/cta/default/1604199/68ed1293-f637-45ef-ab94-32e591a294ac.png)](https://cta-redirect.hubspot.com/cta/redirect/1604199/68ed1293-f637-45ef-ab94-32e591a294ac) #### Trending This Week [1 — ExperiencePoint Why IT Leaders Need a Different Playbook for AI Adoption](https://blog.experiencepoint.com/why-it-leaders-need-a-different-playbook-for-ai-adoption) [2 — ExperiencePoint KickstartChange™ in Practice: Building Change Capability Faster](https://blog.experiencepoint.com/kickstartchange-in-practice-joanna-kirke) [3 — ExperiencePoint 5 Ways Leaders Can Drive Better ROI from AI Adoption](https://blog.experiencepoint.com/5-ways-leaders-can-drive-better-roi-from-ai-adoption) ## Popular Posts ## [Design Thinking How Netflix Used Design Thinking to Reinvent Itself, Over and Over](https://blog.experiencepoint.com/how-netflix-uses-design-thinking) ## [Design Thinking 5 Icebreakers to Ignite Your Design Thinking Session](https://blog.experiencepoint.com/5-icebreakers-for-design-thinking) ## [Innovation KFC’s Menu Innovations](https://blog.experiencepoint.com/design-thinking-kfc-innovation) ## [Design Thinking Design Thinking in Action: Building a Low-Cost Incubator](https://blog.experiencepoint.com/2010/02/16/design-thinking-in-action-embrace-global/) ## [Change Management Why Your AI Adoption Strategy Is Failing](https://blog.experiencepoint.com/why-your-ai-adoption-strategy-is-failing) ## [Design Thinking 8 Stats That Prove Design Thinking Pays Off](https://blog.experiencepoint.com/8-stats-that-prove-design-thinking-pays-off) ## [Change New year, New Me: The Science Behind New Year's Resolutions](https://blog.experiencepoint.com/2022-new-year-new-me-why-new-years-resolutions-fail) ## [AI skills Stop Rolling Out AI. Start Handing It Over.](https://blog.experiencepoint.com/stop-rolling-out-ai-start-handing-it-over) ## [Design Thinking Lay’s Redesigns Packaging After 12 Years Using Design Thinking](https://blog.experiencepoint.com/design-thinking-lays-chips-redesign) [Previous](https://blog.experiencepoint.com/2015/10/07/welcome-to-the-new-experiencepoint/#carouselPopularPosts) [Next](https://blog.experiencepoint.com/2015/10/07/welcome-to-the-new-experiencepoint/#carouselPopularPosts) - [Privacy Policy](https://www.experiencepoint.com/privacy-policy/) - [Accessibility Standards](https://www.experiencepoint.com/accessibility-standards/) ## Subscribe to our newsletter © ExperiencePoint Inc. All Rights Reserved.