Creativity has typically taken a back seat in the legal industry. These days, however, design thinking is becoming increasingly popular in the world of law and order.
According to LawFuel, firms thrive when they can adapt to a changing market and shifting client needs. Design thinking is a powerful way to empathize with current and prospective clients and generate firm growth.
Some innovative law firms have used design thinking to improve their advertising. By seeing their websites through their clients’ eyes, these firms have improved the way they market their services.
Instead of simply optimizing their presence on search engines, some firms are using design thinking for email campaigns, website creation, client onboarding and current and past client follow-up.
Taking a human-centered approach helps these firms differentiate themselves in a sea of often generic content. Say, for example, your law firm specializes in divorce and other family law issues; by designing a website that displays sensitivity to your client’s emotional predicament, you’ll better engage your target audience.
Let go of control
Why don’t more law firms use design thinking? Lawyers can be perfectionists. Design thinking can be a messy, non-linear process in which failure precipitates better solutions. Perfectionism doesn’t always leave much room for creativity or innovative thinking.
The legal industry will need to throw caution to the wind (a little) if they want to make their practices more customer centric. Training lawyers in design thinking techniques, and creating environments in which these practices can thrive, can result in a massive improvement in efficiency and growth. Adding a little color and vibrancy to business operations can work wonders for lawyers and their clients.
To read more about human-centered thinking and the legal world, check out our recent post on Design Thinking and the Law.
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