ExperiencePoint

Recent Posts

How to Use The Design Thinking Process in Hiring: Part 1

by ExperiencePoint

Talk to any human resources professional, recruiter, or hiring manager and they’ll tell you about the great unemployment rate paradox. It’s a seller’s market for good talent, forcing recruiters to get creative about their hiring strategy.

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Design Thinking Success on The Factory Floor

by ExperiencePoint

How one manufacturing team saved a client relationship with a customer-centric approach to problem-solving

If you think design thinking is only for the creative teams in your company, think again. As one of our favorite facilitators Drew Marshall likes to say: “Design thinking is a practice, not a title or role.”

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How One Retailer is Thriving by Innovating Around Its Customers

by ExperiencePoint

Empathizing with customers and putting their needs at the center of decision-making is a powerful tool for innovation. Companies that actually spend time with customers, and link their needs to the company’s core values, are able to win avid fans and gain serious market share.

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How McDonald’s Evolved with its Customer to Drive Success

by ExperiencePoint

Last month, Entrepreneur Magazine profiled McDonald’s, the burger empire that snagged the top spot on its Franchise 500 list this year. Everyone in this country, and in most parts of the world, knows the Golden Arches, which began franchising in 1955; it is one of the most recognizable, venerable brands on earth with over 37,400 locations worldwide. That’s a long history.

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Customer-Centricity Delivers ROI — So Why Are So Many Companies Falling Short

by ExperiencePoint

Every year, KPMG Nunwood conducts a Global Customer Experience Excellence survey, in which they rate companies on their ability to meet customer demands, as well as rating customer excellence across industries as a whole. As a design thinking organization, we constantly evangelize the importance of customer-centricity, so it’s always interesting to see the results of this report.

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