This post comes from IDEO U, an online school where anyone can learn to solve anything creatively.
Even just five years ago, in many corporate environments, only some people had permission to be creative. But that’s changing—and fast. Creativity has moved beyond fields like design and advertising, and become important in finance, law, and even medicine. It’s the tool everyone can use to break patterns, generate new ideas, and make big leaps. And at IDEO U, we know that creativity is not a fixed trait—it’s more like a muscle, something you can strengthen with practice and effort.Read More
In the business world, problems emerge every day, and solving them often requires creativity. Whether you are brainstorming a solution or tackling a new obstacles, creativity is a key way to find answers. But too often business people dismiss the need for creativity — and their own ability to deliver it.Read More
What makes creative people different? How are they able to consistently arrive at more innovative solutions than most?
They have calibrated their problem solving reflexes to practice key Creative Habits. It’s these habits that ensure they arrive at better solutions faster.
In 1958 the average lifespan of a top performing company was 61 years. Today, it is a mere 18 years (and shrinking). To stay competitively relevant, organizations must find and flex their creativity.Read More