How to Considerately Connect with Customers During Covid-19

by ExperiencePoint

As the world continues to navigate the unfamiliar territory of a pandemic, many companies are struggling to stay appropriately connected to their client base. Hoping to survive the economic storm, they’ve been challenged to walk a fine line between promoting their services and remaining sensitive to the stress and situations that may impede their customers from consuming.

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IKEA Encourages Customers to Make Themselves at Home

by ExperiencePoint

If you’ve ever been inside an IKEA, you know it’s like navigating a giant maze. These massive, multi-story blue and yellow warehouses are so vast and complex that stores offer maps at the entrance point so shoppers don’t get lost.

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U.S. Government Embraces Human-Centered Design for CX

by ExperiencePoint

Anyone who’s ever filled out a form on a government website knows that customer-centricity has never been at the top of any government agenda. Whether a user is attempting to pay a parking ticket, secure social security benefits or renew a license, the federally-funded digital touchpoints to accomplish these tasks often seem designed to drive people away.

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How to Win the Retail Wars

by Tom Merrill

It’s a buyer’s market—and we aren’t just talking about houses. E-commerce, the sharing economy and competition overload have given retail customers the upper hand. And customers can be relentless when it comes to what they want.

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The Vitamin Shoppe Brings Digital to Brick and Mortar

by ExperiencePoint

The Vitamin Shoppe experienced a drop in earnings in 2019, but the health and wellness giant is far from giving up.

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