Why Design Thinking is Marketing’s Competitive Advantage

by ExperiencePoint

If you want to find design thinking champions in your organization, try the marketing department. Marketers and brand managers have long understood the value of being customer-centric, which is at the heart of design thinking method. Having a customer-centric marketing strategy and “optimizing the customer experience” is usually at the top of their to-do list, so they are most likely to get excited when someone starts talking about these principals.

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Empowering Design Thinking Catalysts to Scale Your Transformation

by Adam Billing, Founder of Treehouse Innovation

Read any case study about how the most consistently innovative and high-performing companies like Google, Intuit, Pixar and others have achieved their success, and one thing becomes immediately clear: innovation is at the heart of their culture, not just in their PR.

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How Design Thinking Can Make Financial Services Future-Ready

by ExperiencePoint

The finance industry is in a state of upheaval. Shifting global regulations, increasing competition from fintechs, and tech giants like Apple and Google Pay entering the finance space is forcing traditional financial firms to rethink their business model or risk losing traction in the marketplace. Since the great financial crisis, the financial services sector has been living on borrowed time.

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How To Apply Your New Design Thinking Skills On The Job

by Luke Brodie

Whenever we learn a new skill, it takes a while to master — and design thinking is no different. This creative approach to customer-centric problem solving can feel foreign for many business leaders. Even if you are excited to get started, it takes time to internalize the methods and to figure out how you will get the rest of your team onboard with using these new tools.

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Shareholders Celebrate The Business Impact of Design Thinking

by ExperiencePoint

Design thinking is more than 50 years old, yet many people still find it to be a “new” and unfamiliar concept. A recent report by McKinsey and Company found many business leaders are still trying to get their collective heads around design thinking. If you are one of them, it is useful to take a look at what McKinsey uncovered about some of the most successful design-led companies out there, how they’re using design thinking, and why they’re succeeding.

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