Leading in a Crisis: Using Human-Centered Design in Response to the Coronavirus Pandemic

by ExperiencePoint

As you come to decide the ways in which your company will respond to the coronavirus crisis, using human-centered design to support those decisions may prove beneficial.

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Human-Centered Design is a Business Must, and MURAL is Making it Easier

by ExperiencePoint

Design thinking and human-centered design practices are sweeping the business world as companies wake up to the powerful effects of collaboration and consumer-focused models. This means that the question for many is no longer “why” but “how”?

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IKEA Encourages Customers to Make Themselves at Home

by ExperiencePoint

If you’ve ever been inside an IKEA, you know it’s like navigating a giant maze. These massive, multi-story blue and yellow warehouses are so vast and complex that stores offer maps at the entrance point so shoppers don’t get lost.

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Delta Takes Air Travel to New Heights

by ExperiencePoint

Traveling by airplane can be a very hit or miss experience for consumers — and many of us would say that it’s mostly ‘miss’. Going through security, finding the correct gate, the level of service on flights and the ease of the airplane ride itself can all be drastically different depending on which airline you choose.

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Ergatta Revolutionizes Rowing using Human-Centered Design

by ExperiencePoint

The new age of cardio machines is upon us. No longer is it enough to slog through a grueling workout, running to nowhere on a treadmill and staring at the wall. People need — and have been asking for — more interaction. Working out isn’t fun for most of us, but more interaction and distraction could make it a little bit more enjoyable.

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