IKEA Encourages Customers to Make Themselves at Home

by ExperiencePoint

If you’ve ever been inside an IKEA, you know it’s like navigating a giant maze. These massive, multi-story blue and yellow warehouses are so vast and complex that stores offer maps at the entrance point so shoppers don’t get lost.

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Delta Takes Air Travel to New Heights

by ExperiencePoint

Traveling by airplane can be a very hit or miss experience for consumers — and many of us would say that it’s mostly ‘miss’. Going through security, finding the correct gate, the level of service on flights and the ease of the airplane ride itself can all be drastically different depending on which airline you choose.

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Ergatta Revolutionizes Rowing using Human-Centered Design

by ExperiencePoint

The new age of cardio machines is upon us. No longer is it enough to slog through a grueling workout, running to nowhere on a treadmill and staring at the wall. People need — and have been asking for — more interaction. Working out isn’t fun for most of us, but more interaction and distraction could make it a little bit more enjoyable.

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Using Human-Centered Design to Stir up a Coffee Staple

by ExperiencePoint

Coffee is ubiquitous in modern society. People drink coffee before work, before staying up all night to study for a final, and they drink it before, during and after a road trip.

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How to Empower Employees

by ExperiencePoint

In January, ExperiencePoint leader Greg Warman hosted a webinar which introduced the 5 Mindsets for Leading Innovation that all great leaders share. These five leadership practices, based on extensive research, provide a framework for engaging team members, inspiring creativity and ensuring that everyone on a team is focused on the end goal.

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