The 4 Mindsets of Design Thinking

by ExperiencePoint

Design thinking is a powerful business tool that can blaze paths for growth, reduce risk and increase customer loyalty. But making it a part of company strategy requires more than a directive from the top. To create a culture in which design thinking flourishes, employees need to be trained and empowered to think differently.

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5 Ways Design Thinking Will Make You a Better Leader

by ExperiencePoint

Leadership has changed in today’s competitive marketplace. Paternalistic decision-making and bureaucratic red tape are things of the past. Millennial and Gen Z employees want leaders who empower them to make choices and overcome obstacles, while providing the training and mentoring necessary to achieve great things.

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Lay’s Debuts First Packaging Redesign in 12 years - Courtesy of Design Thinking

by ExperiencePoint

Don’t judge a book by its cover? It’s sound advice but, in the retail world, that cover is important. It’s no industry secret that product packaging is what draws consumers in.

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Design Thinking in Product Packaging: Why it’s Vital

by ExperiencePoint

Product packaging is a major part of retail strategy. How can candy bar number 8 stand out from the 7 displayed before it? It’s all in the wrapping.

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5 Stats Prove that Customer-Centricity Pays Off

by ExperiencePoint

Go to any business conference and chances are someone will be talking about why you need to be more customer-centric. Study after study shows that customer engagement generates profit, loyalty and better shareholder returns.

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