If you’ve tried (and failed) to launch an innovation transformation, don’t feel bad. Creating a culture of innovation is difficult, and without the right roadmap, training and leadership, these efforts can easily go astray.

Build to think. Use prototypes to start a meaningful dialogue with your users. Gather feedback. Iterate quickly. We’ve all heard these important pieces of advice for those interested in applying design thinking to wicked problems. Still, many people struggle during the prototyping phase of the design thinking process. Why do we stumble and how can we engage in more effective prototyping?

How KFC Keeps Its Menu Fresh For Customers Around The World

Ever wonder how KFC keeps on top of its game, delighting current customers and acquiring new ones at the same time? With more than 22,000 restaurants in 135-plus countries around the globe, it takes more than those legendary 11 herbs and spices. It takes design thinking—with the customer at the center of it all.

If you want your people to be innovative you can’t just tell them to do it. Even if your business creates a dedicated team of innovation specialists, without the right culture in place, their best ideas will never get off the ground.