Southern Fried Innovation

by ExperiencePoint

How KFC Keeps Its Menu Fresh For Customers Around The World

Ever wonder how KFC keeps on top of its game, delighting current customers and acquiring new ones at the same time? With more than 22,000 restaurants in 135-plus countries around the globe, it takes more than those legendary 11 herbs and spices. It takes design thinking—with the customer at the center of it all.

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KFC’s Menu Innovations

by ExperiencePoint

In our previous blog, we highlighted some of the “outside of the bucket” menu ideas KFC has recently innovated for its restaurants in 135 countries using design thinking. Items included a hot dog wrapped in a fried chicken bun (leave it to the Australians to inspire that sandwich of deliciousness) and fries made of chicken skin, which sounds vaguely disgusting to the American palate but sold out the day they debuted in the Philippines.

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Four Ways to Create a Culture of Innovation

by ExperiencePoint

If you want your people to be innovative you can’t just tell them to do it. Even if your business creates a dedicated team of innovation specialists, without the right culture in place, their best ideas will never get off the ground.

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Design Thinking And Football: Reimagining America’s Favorite Pastime

by ExperiencePoint

The National Football League (NFL) is the king of sports in the US, trumping every other league in terms of fan base and viewership. It generated $15 billion last season, and its leadership has set the ambitious goal to hit $25 billion by 2027.

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Why You Need a Chief Design Officer

by ExperiencePoint

If you don’t have a chief design officer (CDO) in the c-suite, it might be time to add a new seat to that table.

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