What makes creative people different? How are they able to consistently arrive at more innovative solutions than most?
They have calibrated their problem solving reflexes to practice key Creative Habits. It’s these habits that ensure they arrive at better solutions faster.
In 1958 the average lifespan of a top performing company was 61 years. Today, it is a mere 18 years (and shrinking). To stay competitively relevant, organizations must find and flex their creativity.Read More
“How do they do it?”
It’s a question we hear all the time. “They” might be referring to big-name innovators like Apple or Netflix, or it could be the big fish in a specific small pond—the one company that regularly blows everyone else in the industry out of the water (whether everyone else wants to admit it or not).
"They" are the companies that consistently put out offerings that tap into the desires of their audience. They’re agile in the face of relentless change and complexity. It’s like they have the magic touch, an uncanny ability to turn ideas into impact, and in the process, rewrite the rules of their industry.
No wonder so many leaders want to unlock their secrets.