Digital Transformation Fails: Why Your Leader Could be The Problem

by ExperiencePoint

If your digital transformation effort is floundering, it could be because you put the wrong person in charge. According to a Harvard Business Review article published in August, the obvious choice for these roles isn’t always the best choice.

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Design Thinking And Football: Reimagining America’s Favorite Pastime

by ExperiencePoint

The National Football League (NFL) is the king of sports in the US, trumping every other league in terms of fan base and viewership. It generated $15 billion last season, and its leadership has set the ambitious goal to hit $25 billion by 2027.

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How Marvel Keeps Customers Coming Back

by ExperiencePoint

Harvard Business Review recently profiled the Marvel movie franchise juggernaut, with an eye toward how the studio keeps people not just interested, but frenzied about their seemingly endless releases of superhero movies.

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Sephora’s Big Insight Into Its Customers And Employees

by ExperiencePoint

Beauty giant Sephora, with a presence in 34 countries around the globe and 38,000 employees, has long been interested in providing the best service to its customers while focusing on being an inclusive culture across a diverse range of communities. But it was a recent revelation that came from getting to the heart of the customer experience that led the company to a transformation. And, surprise, design thinking had a hand in it.

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What’s The Difference Between Agile And Design Thinking?

by ExperiencePoint

Companies looking for more customer-centric innovation strategies often land on one of two concepts: agile methodology or design thinking. Both of these strategies have similar philosophies: gathering feedback from customers and taking an iterative approach to design that will inspire ideas, help teams avoid mistakes, and result in better, faster, and more glorious products.

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