How to Find Design Thinkers Outside of Your Organization

by ExperiencePoint

So you want to be a part of the design thinking community, but no one in your company is on board? Fear not, the world is full of design thinkers and design thinking groups who are eager to embrace newcomers. The trick is tracking them down — and here are a few ways you can do just that.

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When CEOs Get Behind Design Thinking

by ExperiencePoint

We’ve written a lot about how to convince executive leaders in your organization to give design thinking a try — demystify the process, call it “creative problem solving,” tout its customer-centric focus. But what happens when it’s the CEO’s idea to use design thinking companywide? If the results at PepsiCo are any indication, it’s innovation, a deeper connection with customers and the customer experience, and ultimately, company transformation.

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Using Design Thinking to Transform The Employee Experience

by ExperiencePoint

Many software companies have been using design thinking for years to inspire new products, features and evolutions of existing products with the goal of constantly improving the customer experience. Though, fewer have used design thinking to transform their own organizations from within — until the Chicago-based software company, Relativity (formerly kCura), did just that.

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How IBM’s Innovation Lab Leverages Design Thinking

by ExperiencePoint

If you’re wondering whether IBM, one of the most forward-thinking, innovative companies on the planet, uses design thinking, look no further than the Enterprise Design Thinking lab. It is IBM's in-house innovation center where it, and other companies, use design thinking to create human-centered design solutions aimed at putting the customer experience into the stratosphere.

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Design Thinking for User Experience? Apps-olutely

by ExperiencePoint

A user interface is arguably the most important part of the app experience. Whether someone is playing a game, shopping for clothes, counting steps, or using any of the other millions of apps currently available, if it’s not easy to use, they will rapidly delete it and move on.

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