You’re sold on the merits of design thinking. Now how do you explain it to your team, your colleagues or even your CEO? It can be tricky to introduce the concept because it begins with a mindset shift. That is often tough for people to get their heads around.

When your team is using the design thinking process to creatively solve problems or challenges, there’s every possibility that they’re going to run into some inconvenient truths.

Ever since the financial crisis, the finance industry has been trying to re-invent itself as more trustworthy and customer-friendly. Many organizations in the space are turning to design thinking to guide this transformation.

Lloyds Bank may have just poached Capital One’s former design thinking legend to head up its own digital transformation effort, but Capital One is still viewed as the leader in bringing design thinking to the financial industry.