Research scientists typically excel in laboratory environments, but often lack the people-skills to engage effectively with patients. This incongruity can make clinical research more difficult than it needs to be.

The pharmaceutical industry has a patient-centricity problem. For decades, drug developers have thought of patients as silent participants in their research process, instead of active partners.

How to breathe new life into a stale corporate culture.

Why the legal profession is embracing human-centered design

When you imagine the industries in which design thinking can add value, the legal world might not come immediately to mind. But design thinking can be useful within any profession where there are complex, multifaceted problems that lack clear solutions.

A cautionary tale of consumer backlash, layoffs and legal action.