Customer-Centricity Delivers ROI — So Why Are So Many Companies Falling Short

by ExperiencePoint

Every year, KPMG Nunwood conducts a Global Customer Experience Excellence survey, in which they rate companies on their ability to meet customer demands, as well as rating customer excellence across industries as a whole. As a design thinking organization, we constantly evangelize the importance of customer-centricity, so it’s always interesting to see the results of this report.

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Why Design Thinking is Marketing’s Competitive Advantage

by ExperiencePoint

If you want to find design thinking champions in your organization, try the marketing department. Marketers and brand managers have long understood the value of being customer-centric, which is at the heart of design thinking method. Having a customer-centric marketing strategy and “optimizing the customer experience” is usually at the top of their to-do list, so they are most likely to get excited when someone starts talking about these principals.

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Empowering Design Thinking Catalysts to Scale Your Transformation

by Adam Billing, Founder of Treehouse Innovation

Read any case study about how the most consistently innovative and high-performing companies like Google, Intuit, Pixar and others have achieved their success, and one thing becomes immediately clear: innovation is at the heart of their culture, not just in their PR.

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How Design Thinking Can Make Financial Services Future-Ready

by ExperiencePoint

The finance industry is in a state of upheaval. Shifting global regulations, increasing competition from fintechs, and tech giants like Apple and Google Pay entering the finance space is forcing traditional financial firms to rethink their business model or risk losing traction in the marketplace. Since the great financial crisis, the financial services sector has been living on borrowed time.

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How To Apply Your New Design Thinking Skills On The Job

by Luke Brodie

Whenever we learn a new skill, it takes a while to master — and design thinking is no different. This creative approach to customer-centric problem solving can feel foreign for many business leaders. Even if you are excited to get started, it takes time to internalize the methods and to figure out how you will get the rest of your team onboard with using these new tools.

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