Design Thinking Works. Here’s Why

by ExperiencePoint

In a recent article in Harvard Business Review, University of Virginia business professor Jeanne Liedtka describes her seven-year study into projects in various sectors, including business, health care and social services, and discusses how human tendencies get in the way of innovation. Her research finds that design thinking “has the potential to do for innovation exactly what Total Quality Management (TQM) did for manufacturing: unleash people’s full creative energies, win their commitment and radically improve processes.”

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Design Thinking Simplified

by ExperiencePoint

You’re sold on the merits of design thinking. Now how do you explain it to your team, your colleagues or even your CEO? It can be tricky to introduce the concept because it begins with a mindset shift. That is often tough for people to get their heads around.

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Customer Feedback: The Inconvenient Truth

by ExperiencePoint

When your team is using the design thinking process to creatively solve problems or challenges, there’s every possibility that they’re going to run into some inconvenient truths.

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UK’s Largest Retail and Consumer Bank Embraces Design Thinking

by ExperiencePoint

Ever since the financial crisis, the finance industry has been trying to re-invent itself as more trustworthy and customer-friendly. Many organizations in the space are turning to design thinking to guide this transformation.

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Capital One Labs: How Design Thinking is Transforming its Customer Experience

by ExperiencePoint

Lloyds Bank may have just poached Capital One’s former design thinking legend to head up its own digital transformation effort, but Capital One is still viewed as the leader in bringing design thinking to the financial industry.

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