Airbus: Design Thinking leads to Bionic Solutions

by ExperiencePoint

When innovation in the aerospace sector started to stagnate, Airbus’ innovation manager, Bastian Schaefer, decided it was time for the company to bring fresh eyes to old problems. His team reached out to Autodesk, the 3D design and engineering firm, hoping to push the aerospace company in new directions.

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5 Articles that Prove Design Thinking is Right for You

by ExperiencePoint

When looking for the right innovation strategy, it’s best to do some research. Here are five articles from some of the most noteworthy news sites that explain why design thinking might be the right choice for your innovation team. Happy reading.

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Tesla uses Design Thinking to make E-Cars Cool

by ExperiencePoint

Elon Musk’s new spin on electric cars has taken the world by storm. Tesla’s sleek design and wide range of features and have changed the public’s perception of electric cars from hippie-mobiles to luxury must-haves.

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The Truth about TruePill

by ExperiencePoint

Truepill doubles down on design thinking to create a new niche in a traditional marketplace

Startups are disrupting the pharmaceutical industry with new technology and ideas. Companies, such as the men’s wellness brand Hims, are leading the charge in direct-to-consumer medications. Who’s facilitating all this change from behind the curtain?

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Disruption Starts with Empathy

by ExperiencePoint

Excelling at customer experience can be a tricky business. Late deliveries, broken products and the occasional poor interpersonal service are typically unavoidable. But how retailers deal with these mistakes can make the difference between a lost customer and a loyal fan.

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