Capital One Labs: How Design Thinking is Transforming its Customer Experience

by ExperiencePoint

Lloyds Bank may have just poached Capital One’s former design thinking legend to head up its own digital transformation effort, but Capital One is still viewed as the leader in bringing design thinking to the financial industry.

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Why Design Thinking Teams Are 50% More Successful

by ExperiencePoint

Imagine that you have a great idea for a new product or service that you are sure your customers will love; or a solution to a problem that is guaranteed to fix it. For a lot of teams, this is enough inspiration to move full steam ahead with new product or service development.

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Why Spending Time With Your Customers is The Big Aha of Design Thinking

by ExperiencePoint

ExperiencePoint facilitators host hundreds of design thinking workshops, seminars and brainstorming sessions where they see clients experience countless aha moments, get inspired by great ideas, and identify hidden problems that lead to better product, service and experience design. Here is one of those stories.

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How Netflix Uses Design Thinking to Reinvent Itself, Over and Over

by ExperiencePoint

Within the past decade, there isn’t a better example of a business that has pivoted on the basis of customer preferences, wants and needs than Netflix. And there’s no better example of a business that didn’t, than Netflix competitor Blockbuster.

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Airbnb: From Failing Startup to a Billion Dollar Business With Design Thinking

by ExperiencePoint

It’s hard to believe that Airbnb wasn’t always the success it is today. Back in 2009, the company was close to shutting its doors, with revenue of just $200 per week. The three founders were living on their credit cards and wondering if it was all worth it.

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