How to Overcome “Unlearned Creativity”

by Luke Brodie

In the business world, problems emerge every day, and solving them often requires creativity. Whether you are brainstorming a solution or tackling a new obstacles, creativity is a key way to find answers. But too often business people dismiss the need for creativity — and their own ability to deliver it.

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Get Started With Design Thinking: Part 2

by Andrew Webster

These simple exercises will help your team stretch their creativity and push ideas to new limits

One of the defining principles of design thinking is that focusing on the customer — rather than the company — inspires more insightful ideas that have a greater impact. Of course we all want to reduce costs and improve the bottom line, but these goals don’t drive passion and enthusiasm. Coming up with ideas that will delight customers, and make their lives better, easier, safer or productive is how we innovate.

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Back-to-School Reading: The Design Thinking List

by ExperiencePoint

It’s back-to-school season, and while students are hitting the books again, there’s no better time for professionals to also continue their learning journey. The start of another academic year inspired us to compile a list of go-to books to help people and organizations tackle transformation, innovation and change initiatives using design thinking as a powerful strategy.

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How to Make Innovation Stick

by Rick Menchaca

Business leaders across industries agree: to be successful you have to be innovative. Nearly 85 percent of business leaders surveyed by CB Insights said innovation is “very important” to their business, and 66 percent of US organizations surveyed by PA Consulting say their organizations will not survive without innovation. Despite understanding the importance of innovation, fully half of senior executives admit that their leaders lack the vision and passion needed to make it happen.

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Can You be Too Innovative?

by Drew Marshall

Even the best ideas can fail if customers don’t understand the value.

Creating innovative products that disrupt an industry is tricky business. Companies that are too risk averse never achieve more than incremental innovations that only deliver a slightly better version of what they already had. But if a company is too ambitious — or their innovation doesn’t align with business needs — they risk creating a product that is so unusual, customers don’t know what to do with it.

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